5:51 PM ET

The Utah Jazz need a new social media account.

Tim Cook, the CEO of Apple, used the team's long-used #TakeNote to send a message on Tuesday. It raises questions about how the phrase will be used in the future.

It was odd. Ryan Smith, the owner of the Jazz, said at a Salt Lake City news conference that he had seen that. I need to look into it.

Cook has sat courtside with Smith at Jazz games.

On Tuesday, Apple unveiled the latest innovations with its iPad and Apple TV products, and Cook started his company's announcements with a short video that used the phrase "TakeNote."

The Jazz use the phrase "#TakeNote" on their merchandise. In 2016 the team began using the #. They took a break from using it for a while in 2019.

Last week, the Jazz announced a partnership with Utah-based company Chatbooks, which included a promotion where fans' social media photos would be displayed on the video boards.

To get fans to post photos on social media with the #TakeNote, the plan was to tell them to use the #TakeNote.