As the various streaming services try different release models, it is clear that binge releases aren't going away. The company said in its earnings statement that it thinks its bingeable release model helps drive substantial engagement. The all-at-once release of Monster: The Jeffrey Dahmer Story helped drive interest in the show.
The release model was a big reason for the success of the movie. It is difficult to imagine how a Korean title like Squid Game would have become a mega hit without the people being able to binge it. It's our belief that the ability for our members to immerse themselves in a story from start to finish increases their enjoyment but also their likelihood to tell their friends, which means more people watch, join, and stay with us.
At a time when Disney Plus, Amazon, and HBO have mostly stuck with a more traditional weekly release schedule for big streaming series, the statements come at a good time. The series Cabinet of Curiosities will be released over the course of four days starting on October 25th, while the fourth season of Stranger Things will be split into two parts.
All Rights Reserved © 2024
