During the Pandemic, the matrix barcode system received a new lease of life as a technology poster-child, but there is still a certain inelegance to it.
In terms of the effort it takes to create content and align it with a QR code, as well as from the end- user's standpoint who has to open their camera app to Scan the QR code, is still a sticking point. There is a strong case to be made for an alternative that is more user-friendly.
This is a problem that is going to be addressed by a product that is designed for video instruction. Video sticky notes are called that by the company.
The company, founded in Dallas in March this year, was selected as one of the Battlefield 200 startup cohort. Sean Jackson is the CEO and Daniel Reiling is the CTO.
Daniel Reiling and Sean Jackson are co-founding partners. This image was taken at TechCrunch.
A mobile app for people to record instructional videos or upload existing material from their device is one of the core things of the product. All the end- users have to do is tap their phone on the tag to see the video that shows how to use the A/C system or recycle.
The man is in action. The image is called "Vitag."
It is easy to achieve all of this through the use of QR codes, as there are many online services that can be used to generate them. In addition to providing the tools for creating the video, managing tags and hosting the actual video itself, it has built its own hosting service on top of the cloud, with the content only accessible to those with access to a unique URL.
Reiling said that they created their own service where you can capture a video on your phone and it goes to their server.
It may seem more intuitive to use an existing white-label video hosting service from a company like Vimeo, but the founders explained its reasons for building its own hosting service. When it comes to hundreds or thousands of customers who need their own individual accounts for creating and storing hundreds or thousands of videos, full control of the experience is required. The back-end and front-end are packaged together.
Jackson wants to remove complexity from the process of sharing instructions. People are tired of cobbling together different technologies to complete a task and everything else required.
It isn't solely about video. A customer can make their tag link to a static text page, a photo, URL or something else they want.
The company offers $2 pre-printed tags specific to a certain type of business, for example restaurants or retail, as well as personalized tags with their own text and a choice of different background. It is possible for companies to have QR codes printed on the tags for those who like to use them.
The interface is called the customization interface. This image was taken at TechCrunch.
The in-app function for users to format the tags to work with Vitag is included. The company plans additional tools in the future, including a desktop app for small businesses and enterprise customers.
It has taken a long time for Near-field Communication, or Near-field communication as it is more formally known, to reach the mainstream consciousness. But its recent growth has been aided somewhat by recent adoption from big tech companies such as Apple, which started to fully embrace the concept of Near Field Communications with the release of iOS 13 in 2019. The company recently launched a new feature that allows the iPhone to accept payments over the phone's near field communication.
The use of Near Field Communication, or Near Field Communication, is being used as a replacement for business cards.
While there has been a resurgence in the use of QR codes in recent years, it is unlikely that they will go away any time soon, which is where Vitag wants to make its mark.
Jackson said that consumers are becoming more comfortable with 'tap to' events with payments being the most used today. As more people get exposed to digital business cards, the market will only increase.
Jackson identified a particular use case for video instructions in the short-term rental property market in the U.S. Plans are in the works to target all sorts of businesses, from restaurants to retail stores.
Jackson said that they found use case after use case from almost everyone they encountered. The people that stayed in rentals wanted to use them. The restaurant owners wanted them to be a substitute for the codes. They were asked to show people how to do a workout. They wanted to use them for demos.
According to Jackson, Vitag has raised more than $150,000 from angel investors in Texas, including WP Engine co-founders, though he is hoping to raise some seed funding in the near future.
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