A free flight from Abu Dhabi to Chicago and a one-night hotel stay was given to the man by the airline. His opinions were not subject to review by the airlines.
Big parties are thrown by airlines for new planes and cabins.
It's not uncommon for carriers to spend thousands of dollars on a new soft product for their business class cabins.
In recent weeks, a major reveal has been described as more than what meets the eye and that something is about to change.
The airline isn't joining the Star Alliance or bringing back its A380s at this time.
The flag carrier of the United Arab Emirates decided to throw a launch party to celebrate the upgrade to the onboard experience.
This is the first time that Armani/Casa has collaborated with an airline.
The collection was inspired by the stars in the desert of the U.A. At the launch event, Turky Alhammadi, head of product and hospitality, said that the dishes and bedding were designed to look like stars and constellations.
The new glassware, cutlery, dishware and bedding look pretty decent at first glance. The collection feels like it could be part of one's home due to the elegance of the collection.
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The salt and pepper holder is one of my favorites. The Giorgio Armani logo adds a luxurious touch to the coin shaped design. The dishes and bedding will be recycled by the airline after each flight.
There are three new pieces of bedding in the collection, including a plush pillow and a memory foam mattress pad.
At the media preview, the bedding was soft and luxurious. Some of the airline's longest flights to North America and Australia will now include a supportive mattress pad.
The Points Guy is Zak Firth.
Some of the best soft products offered in business class include slippers and pajamas, but it wasn't immediately clear if they'd be offered on the flights.
I think the long-term plan is to introduce an Armani- branded kit for the time being.
The airline will embark on a monthslong mission to bring the new partnership to all of its premium experience touchpoints, first on the airline's lounges. He said it's all about consistency.
The soft product will be available in all business class cabins. The carrier isn't making changes to its first class offering, which is still available on a few routes.
The business-class menu will be updated with new food options and a refreshed take on favorites, such as the Arabic mezze. At the media event, the airline displayed some of the new choices on a long table, but it didn't give a description of what each dish was.
flyers will be in for a treat if the finished product looks like a staged demonstration.
The Points Guy is Zak Firth.
Aviation watchers were expecting a bigger announcement from the company. There were two popular theories that the airline was joining the Star Alliance or that it was bringing back the A380 fleet.
Some might have overhyped the airline's social media clues. He said that it had been fascinating to listen to the amount of speculation and wondered if the airline had something new to say.
The carrier used social media to get people excited about the project, according to his deputy. Employees at the event said it was a celebration of hard work.
It may be difficult to get excited about a new dishware or bedding on your next flight, but the new collection will complement the improvements it has already made to the hard product to deliver a "beyond business" onboard experience.
The Points Guy is Zak Firth.
The new A350-1000 fleet features a brand-new business class seat for the airline. The Collins Aerospace Super Diamond product was custom-tailored to include snazzy sconces, eye-catching mood lighting and gold accents.
The cabin is a big evolution for the premium experience. The new cabin design combined with the Armani/Casa partnership will make sitting at the end of a new jet even more luxurious.
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