The Thursday NFL games have been broadcast by Amazon.
Amazon is uniquely positioned to air the Black Friday game because of the significance the day already holds for the company's retail business, according to a statement.
This will be the first ever game on Black Friday, though the league's three nationally televised contests on Thanksgiving Day generate massive interest: Each of the 2021 Thanksgiving games averaged more than 19 million viewers, ranking among the top 50 most-watched broadcasts of the year.
Amazon paid the National Football League $13 billion to air Thursday games through 2033 and is banking on it to drive up Prime subscriptions, though ratings have been mixed so far this year.
According to the league, Amazon's first five broadcasts have averaged 10.8 million viewers, which is less than the average viewers for Thursday Night Football broadcasts on Fox and NFL Network.
According to an internal memo from Jay Marine, Prime Video's global head of sports, Amazon had its most Prime subscription signups over a three-hour period ever during its first Thursday Night Football broadcast.
The NFL signed a 10-year $110 billion media rights agreement with Amazon. Thursday Night Football is part of Amazon's push into live sports, which also includes local broadcasts for the MLB's New York Yankees, Seattle Storm and MLS' Seattle Sounders.
Tua Tagovailoa suffered a violent head and neck injury during the Miami Dolphins game against the Cincinnati Bengal. According to the ratings cited by Sports Media Watch, the ratings fell for both games because they were low scoring affairs.
The Thursday opening of the National Football League marks a pivotal moment for Amazon and other tech giants.
The cost of sports TV rights isn't as high as it used to be.
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