Rolls-Royce says it already has hundreds of U.S. orders for its $413,000 Spectre electric vehicle

The CEO of Rolls-Royce told CNBC that more than 300 US buyers have put down deposits for the electric vehicle.

Rolls-Royce CEO Torsten Muller-Otvos told CNBC that buyers visited the company's headquarters in England over the past two weeks to get a sneak peak at the new car.

The two-door Rolls can go from 0 to 60 mph in 4.2 seconds and has a range of over 300 miles. Rolls-Royce will be completely electric by the year 2030.

The buyers put down deposits before they saw the car.

He said that they were delighted once they saw it. The order book is sturdy.

The Rolls-Royce Phantom is the most expensive electric car on the market and defines a new category. The Celestiq is an electric vehicle that starts at more than $300,000.

Rolls already has a reputation for its smooth, quiet rides and quick power, so it makes sense to switch to electric vehicles.

Muller-Otvos said it needed to be a Rolls-Royce. It means stability, brilliant quality, timeless materials, flight-on-land. Rolls-Royce is famous for carrying many genes.

Muller-Otvos didn't give any sales targets or goals. Rolls-Royce had a record year in terms of sales and production in 2011.

The great SUV is one column. The Ghost is our great limo. He said that the third column would be called "spectre".

There is an illuminated front grille with 22 LEDs, a flowing aerodynamic "waft" line along the sides, and a new digital intelligence system called "spirit". The hood ornament known as the "spirit of ecstasy" was changed to a more modern look.

There are over 1,400 stars that light up on the car roof at night. The "Illuminated Fascia" will be offered along the doors and roof.

Muller-Otvos said that Rolls Royce has never produced a better product.