Rolls-Royce revealed its first all-electric vehicle, the 2024 Spectre, an ultra-luxury car with an estimated 260 miles of range and a price tag that is sure to make even the wealthiest choke on their tea. The first customer deliveries are expected to take place in late 2023 for those who can afford it.

The Rolls-Royce lineup will be fully electric by the year 2030. BMW has yet to say when it will transition to 100 percent EV sales. The Mini, owned by BMW, said it would be all-electric by the end of the decade.

The first step is towards a fully electric Rolls-Royce lineup.

The long hood, sleek roofline, pillarless doors are all familiar to Rolls-Royce's other luxury cars. The Spectre is unique among the British automaker's lineup due to its battery- powered architecture.

This is more of a design announcement than a full account of the power train. Most of the relevant specifications, including range, acceleration, and battery capacity, are still being refined.

The price of the Spectre was not disclosed, but it was confirmed that it would be between the Phantom and the Cullinan SUV. Given the rising price of battery materials and the overall costs associated with building a completely new vehicle, it stands to reason that the Spectre will land closer to the Phantom than the Cullinan.

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In terms of power and speed, it's somewhere between the Polestar 2 and the E-tron S.

It more than makes up for the lack of giddyup with high-powered tech and luxury accessories. The two-door, four-seat car will be shorter than the Rolls-Royce Phantom, with a 126-4-inch wheelbase. The Spectre will be one of the most expansive models in Rolls-Royce's lineup.

In 4.3 seconds, zero to 60mph.

The Spectre will ride on the same platform as the Phantom and the Cullinan, but its fastback style back end is more similar to the Wraith. The proportions are so decadent that Rolls-Royce had to use big wheels to improve stance and ride quality but will eventually subtract from the desired range. The first two-door Rolls-Royce was built over 100 years ago and is still in use today.

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The front end of the Rolls-Royce has a wide grille. There are a number of interesting lighting features around the vehicle, including 22 LEDs in the grille and a series of starlight-esque array embedded in the door and headliners.

You should expect a very comfortable driving experience in the Spectre. The Planar Suspension is one of the features Rolls-Royce refers to as its "magic carpet ride." The Planar Suspension is a combination of hardware and software that can be used to respond to driver inputs and road conditions.

The widest grille on a Rolls-Royce.

The mass of the vehicle is used to reduce the amount of noise coming from the road. The rocking motion that occurs when one side of a vehicle hits an undulation is prevented by the car's anti-roll bars being decoupled. The Planar system stiffens the damper and engages the steering system when approaching a corner. It's called "effortless control."

Rolls-Royce says the "most connected" in its history is the digital platform that runs on the car. To make sure the vehicle can respond to data points related to climate, ground speed, road type, vehicle status and driving style, the engineers have tested the car on 2.5 kilometers of road.

There will be a group of car buyers with a lot of bank accounts who will be interested in the Spectre. Rolls-Royce seems to be in a good position to succeed. After the movie of the same name, electric vehicles will not be on the market until a few years later. It is not clear how much of a difference there is between Italian sports car makers and Rolls-Royces.