At least it didn't last very long.
Premium subscribers were required to play videos in 4K. The requirement was met with a lot of negative feedback from users who saw it.
It looks like the idea has been given up on by YouTube. The official account of the company said that the feature has been turned off.
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Premium membership should be removed so viewers can access 4K quality resolutions.
There is no word on whether the experiment was a success or failure.
The ad-supported service is free, but the premium service has an ad- free experience. The ability to download videos for offline viewing is one of the perks.
In recent months, YouTube has become more aggressive in pushing YouTube Premium onto users, with frequent prompts to upgrade on one hand, and an increase in ads on the free service. The company said it had 50 million subscribers.
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