The owner of Hays Travel said that travel is still sexy despite the challenges.

It is up to those currently working in the sector to put the fun back into it.

Ben Bouldin, vice-president Europe for Royal Caribbean, said travel is not the sexy industry that it once was.

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He said thatFatigue is a real thing. It's been tiring. You have to be thick skinned to work in travel. It isn't going to be easy because expectations are increasing.

He said that there was a lot of pressure on salaries.

He said, "We tried to hire someone for our social media team and from the start of the process until the end, she had four other offers from outside travel."

It's more important to hold onto our team.

Zina said that the focus of the company was on retention.

We are trying to keep our team together for the last two and a half years.

There is a lot of understaffing in the industry, which artificially lows our cost base.

The way to compensate for lower revenues is to hold your costs down.

Everyone who is left is hard at work. Recruitment issues are back after people leave.

Everyone in the room should tell the story of how brilliant our industry is.

He said that the mindset of people that travel is fun needs to be created.

If it is not fun right now, then we will have to pay more to keep hold of people and attract good people.

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