Carl Pei, the company's CEO, has said that the price of Ear 1 earbuds will not be hiked. Pei said that the price will go up on October 26th. There were no price changes for the phone.
Pei justified the price increase by noting the amount of development effort that has gone into the earbuds. The CEO said that when they first developed it, they only had 3 engineers. We have 185 now. The Ear 1 is a completely different product than it was when we launched it.
Inflation has become a problem in many of the world's largest economies this year, and consumer tech has been caught in the crossfire. It is likely that Nothing has also been affected by the pound's recent decline in value.
A lot of the appeal of the Ear 1 was the amount ofFunctionality it offered at a relatively affordable price, which is why it is unfortunate that the price has increased.