According to one of its official accounts, the experiment that locked the ability to watch videos in 4k behind its premium membership has ended. The company made waves earlier this month when it confirmed that some of its users were part of a test meant to explore "the feature preferences Premium & non-premium viewers" and asked users to provide feedback on the idea.
The idea of having to pay to access higher resolution videos was divisive, with some users saying it was a sign of the platform's downfall, and others saying it was understandable given the cost of streaming 4K content. The announcement that it had fully turned off the experiment, opening the 4K option back up for everyone, was even funnier because it was in response to a joke. When the test was in effect, it's not clear how many people were restricted from choosing higher resolutions.
We have seen unpopular experiments like the removal of public dislike numbers, being rolled out months after tests began, and Team YouTube doesn't say anything The company needs to be more entrepreneurial, working with greater urgency, sharper focus, and more hunger than we've shown on sunnier days, and its most recent earnings report shows that. Feel free to enjoy 4K videos again, but be aware that they may not be there forever.
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