Bronny James, Son of LeBron, Agrees to NIL Contract with Beats By Dre

The first athlete to sign with the brand was King James.

Fourteen years ago, Bronny James was the first high school athlete to sign an NIL contract.

The first ad featuring a friendly one-on-one battle between the two superstars was released by Beats on Monday.

The very important breaking news that Bronny prefers sushi over tortillas is featured in this ad. College coaches, keep an eye on it.

One of the top prep guards in the country is headed into his senior year at Sierra Canyon School. He is listed as a 4-star recruit and the No. 45 overall player in the 2023 class, and he has offers from USC, Ohio State and Memphis.

It would be the first time in NBA history that a father and son would play together in the same team.

They will be the brand ambassadors for Beats. The company founded by Dr. Dre and Jimmy Iovine sold to Apple for $3 billion. During the 2016 NBA Finals, a graphic said a team had never come back from a 3-1 deficit and featured him wearing a pair of headphones.

It's hard to blame Beats for wanting to extend the relationship to the next generation since it's hard to say if Bronny will reach the heights of his father.