In the United States, hearing aids can be purchased over the counter. There are new hearing aids on sale at places like Walgreens and Walmart.

In August, the FDA will allow over-the-counter hearing aids. People with mild to moderate hearing loss will be able to find cheaper and more accessible options.

Hearing aids can cost a lot of money. Walmart will offer over-the-counter hearing aids at a range of prices. "Offering easy access to OTC hearing aids is a solution that can improve our customer's health outcomes and their ability to live better and healthier."

Two new over-the-counter hearing aids were created by Sony. Sony said in a press release last week that the first would be available this month and that the second would be available this winter.

The new over-the-counter rules give tech companies more chances to enter this space. There are nearly 30 million Americans with hearing loss.