Indian e-commerce giant Flipkart launches metaverse shopping experience

The latest bet from the Indian e-commerce giant is a metaverse offering for consumers to more interactively discover and shop new products.

The firm is backed by Walmart and is launching a metaverse offering called Flipverse. The offering is in the pilot stage and intended to get people interested during the festive season.

Consumers will be able to collect the company's loyalty points on Flipverse, where they will be able to collect digital collectibles from partner brands. There are many casual games on flipverse.

A wide range of brands are partnering to set up experience theaters on flipverse

According to the company, the goal is to have millions of users experience Flipverse and open the doors to the future of shopping. The company's executives acknowledged that its web3 offerings are at an experimental stage, but they are confident that it has legs to eventually become a critical part of the company's future.

Fifteen years ago, we launched web 2.0-based commerce. The executive said that they are the first company to launch web 3.0 commerce.

There is a slide from the presentation.

Amazon and Flipkart are expanding their offerings to reach new customers in the South Asian market. In India, an army of more than 150 creators are hosting livestreams and plugging products in the videos, thanks to Amazon.

e- commerce is one of the killer use cases that we see in the metaverse. Combining top brands with Flipkart's e- commerce expertise in a virtual environment is going to change online retail as we know it. "I'm proud that this activation is taking place on Polygon and that it will be a vibrant, visible expression of the metaverse."

The partnership with Flipkart has attracted large brands. In the last few months, the platform has partnerships with a number of companies.

It isn't the first time thatFlipverse is involved with web3. The company and Carl Pei's Nothing gave away exclusive NFTs to those who purchased the phone from the platform.

The future growth of e- commerce will be influenced by the immersive technologies of today and Metaverse is one of the significant revolutions in this arena.

In light of the adoption of the metaverse and web3 platforms by multiple brands in India, the launch of Flipverse will continue to have an impact. We want to improve the shopping experience for our customers by giving them access to their preferred brands, offers, and digital collectibles.