The Silicon Valley giant is at the center of a lawsuit that claims it misled the public about how much data it collects from users even when they're in its Chrome browser's "Incognito" private browsing mode One of the more eye-brow raising details to emerge from the lawsuit is the possibility of compromising jokes being made about the matter.
A very serious email was sent to the CEO of the company.
Twohill wrote in an email last year that Incognito Mode should be private. Because Incognito is not truly private, we are limited in how strongly we can market it.
A lot of other communications were revealed in court documents. Many of them show that the engineering grunts thought the company's demeanor on Incognito mode was deceptive.
Sharing a study that demonstrated users misinterpreted Incognito mode's limited privacy, one chrome engineer wrote in a group chat that "we need to stop calling it Incognito and stop using a spy guy icon."
If Guy Incognito was dressed in a bad disguise, he would look exactly like Homer Simpson.
The employee said that the Incognito icon should have always been named Guy Incognito.
All told it was a bad day. It's a pretty damning insight into how much employees of the search engine believe in privacy.
The company argues that it makes it clear to users that Incognito mode isn't completely private, and that they have already consented to have their data monitored by the company. The trial doesn't have a date set yet, but it could reveal what kind of data Incognito has.
Incognito Mode has inspired staff jokes and a big lawsuit.
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