In response to a New York Times expose on producer Harvey Weinstein's alleged history of sexual abuse, actressAlyssa Milano used the social media platform to amplify the #MeToo movement.
11 years ago, activist Tarana Burke began using the same phrase as a way to help survivors of sexual assault. Burke and Milano worked together to bring about a change in society.
The movement is marking the fifth anniversary of the hashtags going viral.
Burke has established the Me Too movement as an organization that will carry on with her work, even if it's not the most popular phrase on the internet. She told Business Insider that her biggest goal was to fight for narrative shift.
She said that the conversations about sexual abuse and harassment have to be shifted.
"We're still talking about individuals that had acted, and we're still talking about who can come back to work or not, as opposed to talking about all the people who said, 'Me too.'" What are they looking for? What are they doing at the moment? What is their life going to look like?
Interviews with 30 Wall Street senior executives showed an industry where even hiring women has become an unknown risk.
Burke told us that they were saying that they wanted to behave the way they had been behaving. She doesn't want the movement to make people tense. The goal is to create environments where women don't have to feel threatened or belittled, and men don't have to worry about being a victim.
She said that this isn't a new age where people are suddenly uncomfortable by unwanted touching or unwanted advances. It has always been wrong.
Burke said that she wants to see more open dialogue in the workplace, and cited a company that has done it well as a good example. Burke doesn't justify in any way the culture of defensiveness fostered by conversations about harassment policies that are only held in closed-doors.
Burke wants "Me Too" to be a common-sense issue that supports survivors of violence and creates inclusive workplace.
"Our job right now is to make sure people know that this movement is expansive, it's not going anywhere, and we have more work to do," she said.