The Instant Articles format will no longer be supported in the Facebook app. Meta is moving away from the quick-loading article format as part of a larger shift from news focused products. In six months, Facebook will stop supporting Instant Articles, according to Meta. News links on Facebook will lead to a publisher's mobile site after support ends.
Meta has stopped investing in news recently. The company shifted resources away from Facebook's News tab and Bulletin newsletter product earlier this year and, just this month, said that it would be shutting down Bulletin entirely by early next decade.
Less than 3% of what people around the world see in Facebook's Feed are posts with links to news articles. It doesn't make sense to over invest in areas that don't align with user preferences Meta wants to make Facebook's Feed function more similar to TikTok's, with the main feed focused on recommendations of content you might like.
Meta isn't the only company to make big changes with its quick-loading article format; Google no longer requires articles to be built inAMP to be featured in the "Top Stories" section and instead focuses more on the "page experience"
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