There will soon be ads on the streaming service.
The streaming giant has a lower-priced plan with ads. Basic with Ads will be available in the US in November. The details of the announcement can be found here.
Basic with Ads will be available in the U.S. on November 3. There is a person in this picture
Basic with ads will be offered in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US.
Current plans won't be affected. Basic with ads is an add-on to the existing ad-free Basic, Standard, and Premium plans.
It has been expected for a long time. Reed Hastings, co-CEO, said the company would be looking into this as an option, and a few months later, Ted Sarandos, co-CEO, said an ad-supported tier was happening.
The company is looking for ways to target and retain customers. The company lost a million subscribers in the year. Increasing its subscription prices and cracking down on password-sharing has put a limit on the number of subscribers it will allow. The streaming landscape is incredibly cutthroat, with heavy-hitters like Prime Video and Disney+ offering diverse streaming options and cheaper or similar subscription prices
It's clear that the subscription-based model is unsustainable, even though it's the last bastion of ad-free streaming. Will ad revenue help the streaming service or will it be the end of it?
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