The success of TikTok was due to a newer trend in social networking.
In an interview published Wednesday in analyst Ben Thompson's Statechery newsletter, the Facebook founder said he "sort of missed" a newer way that people use social networking services. He said that people are using their social networking feeds to find compelling content instead of watching the media they follow.
Although people still interact with content that their friends share in their feeds, the overall social networking trend has shifted to you use your feed to discover content, you send them to your friends in messages and you interact there
In that world, it is more important to find the best content than it is to find the best producer, according to the Facebook founder. Last year, Facebook changed its name to Meta.
According to analysts, TikTok's rapid rise in popularity is due to the fact that it can recommend compelling short videos to users based on their habits. The rise of TikTok has posed a challenge to the company, which is experiencing a decline in North American Facebook users and a stock price that has lost more than half its value this year.
During the interview, he referred to TikTok as a very effective competitor and acknowledged that the company was somewhat slow to launch because it didn't fit his pattern of a social thing.
It's important for Meta to develop artificial intelligence that can recommend more than just short videos.
He said that sometimes he wants to watch specific videos, but other times he just wants the best stuff.
Meta introduced the Quest Pro virtual reality headset earlier this week, which is intended for people who want to use virtual reality.
Meta will attract more buyers because it is cheap.
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