TikTok users will be able to highlight their videos on other platforms.

Profile Kit is a new feature that allows creators to easily showcase up to six TikTok videos off- platform. Users will be able to integrate their TikTok profiles with Linktree, which already serves as a landing page for TikTok creators.

A TikTok/Linktree integration showing two TikTok videos in a widget on a Linktree landing page.
The Linktree integration shows up to six TikTok videos.
Image: Linktree

Users will be able to highlight their favorites on their Linktree. It will be possible for viewers to play TikToks without leaving the app. Audiences who visit creator Linktree pages will get a preview of what's on TikTok, as reposted videos frequently go viral elsewhere.

It's a good idea to showcase your most popular TikToks on a Linktree page, as it could be used as a reference point for creators looking to ink brand deals or grow their profile off of their success. At TikTok's entertainment and advertising event, the company introduced updates to its creator marketplace, which connects content creators with brands.

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