Another sign that the onetime disruptive upstart streaming service has slowly become a cable package by another name will be the introduction of its ad-supported tier in November.
In the US, Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the UK, there will be a Basic with Ads tier. Basic with Ads will only give you access to a small portion of the full catalog if you watch an average of four to five ads per hour that run anywhere from 15 to 30 seconds.
Basic with Ads subscribers will not be able to watch a small selection of television shows and movies due to licensing restrictions. Basic with Ads subscribers won't be able to download content onto their devices and the video quality is capped at 720p.
The launch price of Basic with Ads may not be what the tier costs in the future, as was explained during the press conference. Given the history of price hikes, this would be tracked.
It is unsurprising that the company is already thinking about how much more it can charge to watch the kind of ads that drove people from TV to streaming services. Will people actually sign up for the offer when it is available next month?
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