Tom Brady's Brand Signs Jackson State's Shedeur Sanders, Deion's Son, to NIL Contract

Brady Brand is a company owned by Tom Brady.

"I'm very excited to work with the Brady team," he said. Tom has been a mentor to me both on and off the field, and I've been a fan of his apparel brand since it's inception, so this partnership feels like a natural next step." I couldn't be more excited to be a part of the brand.

Deion Sanders was a head coach at Jackson State and a player for the National Football League.

Brady announced in December that he was launching a signature apparel brand, and that he was joined by 10 college athletes to promote the line.

Brady Brand's first official NIL endorsement isSanders, who will have input in areas like product development and wear testing, and will additionally be adorned in Brady gear for upcoming games during Jackson State's ongoing football season.

The sophomore has thrown for 1,713 yards, 17 touchdown and two picks as the Tigers have opened the season with a perfect record. His quarterback rating is among the best in the country.

The dawn of the NIL era made a difference to the man. In January, he became the first college football player to sign a deal with a sports drink, and also signed a contract with Beats by Dre.

The 20-year-old is 14th on On3's NIL 100 with a valuation of over one million dollars.