Less than a week after the launch of the iPhone 14 Plus, another report of unexpectedly low sales has emerged, suggesting that Apple may reduce stock and orders of components for the device as soon as this month.
The report states that the sales of the iPhone 14 and iPhone 14 Plus are overshadowed by the response to the iPhone 14 Pro and iPhone 14 Pro Max. The total shipments of the 14 model will likely be the same as those of the 13 model in the second half of 2021, according to sources.
In the second half of October, Apple is said to be considering cutting orders of parts for the devices if sales remain flat. If Apple cuts orders more aggressively than expected, the total iPhone 14 lineup shipments by the end of the year may not be as high as last year. According to research, Apple expected to make 90 million new phones in the second half of the year, but this could fall to 80 million due to sluggish demand.
According to the information, the iPhone 14 and iPhone 14 Plus have not met Apple's expectations. The demand for the two devices is "lackluster", with worse pre-order results than the previous generation of the device. He claimed that Apple's product segmentation strategy for standard models fails this year and that the company is not increasing production of the two devices. Panel orders for the iPhone 14 are down 38 percent compared to the same time last year, while in the resale market, the iPhone 14 and iPhone 14 Plus are losing their value twice as fast as the iPhone 13 mini and iPhone 13 last year.
The high demand for the iPhone 14 Pro and iPhone 14 Pro Max is said to be continuing. As a result of increased component shipments, Apple is said to have shifted production away from the non- Pro models to make more of the Pro models.
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