Impossible Foods has a big new offering in the works: filet mignon

After introducing Burger 2.0 at the Consumer Electronics Show in 2015, Impossible Foods shared its ambitions to expand beyond ground meat, sausage, and chicken and into steak products. Brown talked about the challenges of creating an alternative steak, as well as the big plans with Temple.

What are the characteristics of a great steak? You have to be able to create the right mechanical properties in order to have a good version of that muscle structure. It has some tissue from the body, which is a non-woven fabric, and also some tissue from the body, which is fat. The things that matter for the fat tissue? It's mechanical properties, melting behavior, and flavor chemistry matter.

Competitors have created their own prototypes for steak since then. The Beyond Steak product will be available at Jewel-Osco grocery stores and in partnership with taco bell this week.

The real test will not be what he thinks of the filet but what consumers do.

He said that he would keep you up to date. It is definitely going to happen.