On Tuesday, Musk launched a new perfume called "Burnt Hair" that he claimed sold 10,000 bottles in the first day.

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Musk launched a perfume.

AFP via Getty Images

Musk used social media to promote his new perfume, "Burnt Hair," and changed his biography to "Perfume Salesman."

The perfume is on sale for $100 a bottle on The Boring Company's website.

The CEO of the company said that the doge coin could be used to purchase a product called "Burnt Hair".

Less than two hours after posting the launch, Musk said over 5,000 bottles of "Burnt Hair" had sold.

Within six hours of the product going live, Musk had racked up $1 million in sales of the perfume.

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Musk acknowledged the pun of his last name in the scent industry, saying that getting into the business was inevitable.

Forbes Valuation

A total of $217.4 billion. Forbes has a real-time tracker that shows Musk's net worth. The figure makes him the richest person in the world, comfortably ahead of French fashion tycoon Bernard Arnault and Amazon founder Jeff Bezos.

Key Background

Musk has a track record of bringing joke products to market to roaring success. The limited edition line of flamethrowers sold out quickly and caused concern among police officials. surfboards, tequila and red shorts have been launched through Musk's companies. Musk has been in hot water in the past due to his jokes and online influence, as well as the way he moves markets, which has triggered scrutiny from lawmakers.

The week was weird, with a deal on the way, and stock tanks going up.