Homa has raised $100 million in funding. They are leading the round. Homa partners with independent game studios to make sure that their games are perfect for the App Store and GOOGLE PLAY.
Homa helps third-party developers build games. It has become difficult to stand out when you build a game with a small team.
Other investors in the Series B include Northzone. Homa is a company that has turned mobile gaming development into a methodical, data driven process.
Homa has built-in analytic features that help you track metrics. Retention after one day, seven days or 28 days is important. A/B testing at scale is promoted by Homa.
Homa can help you make money with ads. The cost per install is one of the metrics that can be tracked using the SDK. Homa can run predictable ad campaigns that will grow a game's user base and eventually make more money.
The company's metrics are very complex. Homa has published 80 games since the beginning of the year. The company has raised $165 million and has 160 employees.
Homa would like to explore the world of NFTs. It has ambitious plans for its collection of games.
A sort of Homa metaverse is what the startup wants to build with its games. Homa is on the right path with its game publishing tools, and it now has more money to invest to improve its tech stack.