A portion of Noom's staff is being laid off for the second time in a matter of months, according to sources.

Around 500 people have been laid off by Noom, a reduction that mostly affects its coaching team. Hundreds of employees were impacted by the second layoff of Noom's coaching team.

Over the past several years, Noom has experienced extraordinary growth, and it's essential that we are structured in a way that allows us to continue growing. The number of Noom employees was recently reduced. We wish them continued success after their contributions to Noom. The scale of layoffs, separation packages, and strategy were not answered by Noom.

Since launching in 2008, the startup has raised over $650 million in funding and is partially known for its controversial approach to weight loss and diet. Tensions are shown from a personnel front. The platform's original pitch was to combine intelligent nutrition with exercise coaching. Noom achieved $400 million in revenue in 2020. The mental health vertical was launched one year later by Noom.

The current website shows a glimpse of how Noom thinks about coaching.

Noom's website says "welcome to the Noomily". The coaches help users through the ups and downs of the weight loss journey. Users can better understand themselves through personalized action plans that are based on their individual goals.

The daily life of a Noom coach includes helping clients develop a healthy lifestyle and contributing to the growth of something amazing, according to the landing page. It is possible for coaches to enroll in health plans after 90 days of employment.

The tone of advertising has changed. Live chat is no longer being used by the company.

It was important for the company to manage expenses, increase efficiency and be more effective despite the layoffs, according to a memo from Noom co- founders Artem Petakov and Saeju Jeong.

The co-founders wrote in an internal memo that today's decisions put them in a position where they can continue to place big bets for the next year. The CFO departure and today's layoffs are unrelated, according to a Noom spokesman.

The co-founders said in the memo that the startup is focused on creating a more comprehensive mind and body platform with a higher degree of personalization Another bet that has the potential to dramatically expand our customer base was nodded to by the co- founders.

Over the next few days, we may see unkind headlines, but please remember to care for our departing colleagues like family, by treating them with humanity and respect.

According to reports, the company was planning for an IPO in 2022.

If you're a current or former Noom employee, you can contact the person by e-mail at natasha.m@techcrunch.com.