British Cycling criticised after announcing Shell sponsorship and climate-aware initiatives

British cycling has been accused of getting involved in greenwashing after announcing an eight-year sponsorship deal with Shell.

British cycling says the partnership will bring a lot of support.

Initiatives to make cycling more accessible for disabled people are included.

The "disappointing" move iscynical PR to improve Shell's reputation.

The idea of Shell helping British cycling reach net zero is laughable, as is the idea of farmers telling farmers how to go vegan.

Big Oil is looking at sports as a new frontier after being kicked out of museums and other cultural institutions. They still want to distract from the fact that the fossil fuel industry is making our planet uninhabitable.

Jamie Peters is a friend of the Earth. It's disappointing that UK cycling thought partnering with a fossil fuel giant was appropriate.

Shell is continuing to invest billions in oil and gas projects while using cynical PR initiatives to attempt to greenwash its harmful activities.

British Cycling is looking forward to working with Shell UK to make the sport more accessible.

"We want to support our elite riders and help our organisation and sport take important steps towards net-zero."

The eight-year deal with HSBC is ending.