The Ohio State fans chanted "we want Bronny" as they watched the game. There is a 0:29
Nike has finalized endorsement deals with five top amateur basketball players.
The eldest son of the NBA star turned 18 over the weekend and has already been incorporated into the release of the Los Angeles Lakers forward's newest signature sneaker.
The elder James signed a lifetime deal with Nike in 2015.
Nike has been a part of my family for as long as I can remember. It means a lot to me that I can team up with them and continue my family's legacy.

The NIL deals with the Iowa point guard, Haley Jones, Sierra Canyon High School star guard Juju Watkins, and D.J.Wagner were finalized by Nike.
The brand said that athletes are recognized as players who are paving the way for the next generation on and off the court. The athletes want Nike to think about new ways the game can break barriers, bring people together, and shape the future.
Nike will partner with student-athletes on a variety of community efforts in their hometowns. Five players are currently playing for Nike schools.
Clark, a junior point guard at Iowa, has already earned a lengthy list of accolades during her collegiate career, including first team All-American, Big Ten Player of the year, Wooden Award All-America, first team AP All-America and others. She is the only Division I women's basketball player to lead the nation in points and assists.
Jones was the Most Outstanding Player in the NCAA tournament during the Cardinal's 2021 championship season and is a finalist for the award.
Watkins is a top-ranked player in the 2023 class from Los Angeles. The guard was named MaxPreps national player of the year.
The NBA has never had a third-generation player in league history.
His grandfather was drafted by the Dallas Mavericks and played for the Miami Heat. His father was the sixth pick of the 2002 NBA draft, and he was a teammate of James in the first two years of his career.