The placebo effect occurs when a fake injection or sham surgery leads to a real improvement in symptoms. The effect is so strong that it can be a problem in clinical trials. A leader in placebo research is an assistant professor of medicine. Their power is unpicked in her new book.

You say that placebo effects are not appreciated. They are more of a novelty than a real response. This phenomenon can have a large impact on physicians. Clinical triallists seem to be in denial about the placebo threat. I want to bring placebos to common conversations, not just as an outlier or something to beat in clinical trials, but as something that we can think seriously about.

Placebos can induce opioid signalling, which helps our body control pain, and dopamine signalling, which can help us feel good

It's as powerful as many drugs. It is possible to have a high placebo response if you take pain. In some cases, the placebo effect can be just as effective as painkillers. placebo effects seem to have little impact on the outcome of clinical trials to treat cancer, viruses orbacterial infections in neurological and psychological conditions. Depression is one of the conditions with high placebo responses. Some people respond differently to others.

Researchers have been watching the brain in the process of responding to placebos since the early 2000s. There is a lot going on and it involves multiple parts of the brain. In pain, incoming signals are sent to the pain processing regions of our brain, but there is a different influence on those signals by other parts of the brain that can create meaning and context. Opioid signalling and dopamine signalling can be helped by response to a placebo treatment.

The cost of doing sham surgery is quite high, despite the fact that some surgery is no better than placebos. In order to get reliable data, you need to have the surgeon in the room, the smells and the paraphernalia. There are a few cases where fake surgeries have been compared to real ones. Recent times have shown that popular surgeries are no better than the sham.

Neurological and psychological conditions are not being treated with new drugs because they can't beat the placebo response. Drug companies stopped looking for drugs for chronic pain and depression because beating the placebo is so hard and expensive. Modern drugs have a high bar. Novel designs, which deviate from the gold standard, are being investigated to minimize the effect of placebo responders in clinical trials. We need to make drugs better than placebos, that's what you can argue. We might be looking for what works for some people.

Is it possible to predict a placebo responder? The two more frequently observed are openness to experience and extroversion. It is possible that it is based on brain structure. My research focus has been on genetics. Your placebo response can be influenced by genes.

The placebo effect can be prevented if people are told they are being given fake medicine. In Germany the use of placebos in clinical practice is accepted for minor conditions and if certain requirements are met, bioethicists worry patients' rights are being violated. There are also placebo pills that have not been tested in a clinical trial. The rationale for how they can work is explained in the small clinical trials of open-label placebos. The benefits of OLPs compared with no treatment were reported in the trials.

Negative information or expectations can have a negative impact on clinical outcomes. If you are told that an injection is going to hurt and make you sore, it might make you tired. It increases your experience of those symptoms.

White patients don't experience the same effects as black patients. People who have been historically marginalized haven't always come to expect good help from their doctors. They may miss out on the beneficial placebo effect of a physician who takes the time to listen, understand and care, but their previous negative experiences and those shared by friends and family can drive negative expectations, which may result in nocebo effects that worsened their symptoms and reduced adherence.

The efficacy of alternative medicines hasn't been shown to be the same as that of a placebo. Are they worth it for the placebo response, or is it unfair to give patients expensive treatments that don't work for everyone? Individuals need to find something that works for them if it is safe with the help of trained practitioners. It might be because of the long clinical consultations which we know can have a positive effect that homeopaths have beaten placebos.

Is it possible to create a placebo response by the power of our mind. Is it possible to think ourselves well if someone can? I haven't been able to There is a lot of power in the interaction with a licensed or trusted doctor. Having your story heard and prescribed is what it is about.

The placebo pathway is a druggable target according to the science. This is an important observation. We may have been drugging the placebo pathway in order to develop drugs all along. We don't know if drugs can be used to increase placebo effects.

The book is published by MIT Press. Go to guardianbookshop.com to order your copy. Delivery charges can be applied.