A nine-minute cinematic introducing Kiriko was shown at the opening ceremonies of the convention.
There are animated shorts by the company. The cinematics team in the game knows exactly what levers to pull and buttons to hit. I remember cheering for Mei as she slogged through the snow in " Rise and Shine", and I cried watching Bastion experience post-traumatic stress disorder in his film. The video was released to celebrate the launch of the game and featured clips of human achievement and art over a message of hope. Exploiting emotion like that is extremely cynical for a video game designed to make gobs of money to do, but damned if imagery doesn't take me out at the knees.
The same emotional manipulation is done by Kiriko. Kiriko and her mom are fighting over her new independence. There is a sweet moment where Kiriko interacts with a small child who is deafness and we learn the sign for Kiriko's name, which is a nod to Danik Soudakoff, a fan of the game who created American Sign Language signs for the game's heroes. The climax of the movie shows Kiriko unleashing her healing and offensive skills on a group of yakuza. It's really cool and you can give it a try.
Kiriko skins, weapons, and other cosmetics are being given away to drum up interest in the game. Here, you can find out how.
Kiriko is a tough healer, but her look and her addition to the roster is incredibly cool.