P&O Cruises has added a who's who page to its agent portal as the line says it needs to work harder to get agents' support.

Robert Scott, vice president of sales, marketing and brand for P&O Cruises, wants to be at the end of the phone for agents who have a question and will make time to see partners in person as part of a wider plan to support agents.

He did not say how many staff P&O Cruises would take on, but he did say it would grow.

Arvia is in the final sprint to completion before the maiden voyage.

Scott told Travel Weekly that he wanted to make sure he was available and that he could speak to them on the phone.

The success of our organization is dependent on the work of agents. We have our finger on the pulse when it comes to what agents need and that helps us frame our objectives for the next year.

We want to expand across the team to see if we can improve our relationship with agents.

The director of sales said that it was important for agents to know who they were. The list goes from Rob to the rest of the team so agents know who to call if they have a question.

We know how important it is to bring the product to life and for agents to meet the team in person inSouthampton, so we are looking to reestablish ship visits from next year.

Scott said that we need to work harder to secure agents.

We need a strong network of agents around us and we will continue to support them.