I'd like to say hello to everyone. It's said that he wants to buy the social network to help build his app. He wanted it to be named after his child.

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There is a plain view.

For a few days in late September, no one knew who Bruce was. The British newspaper The Telegraph claimed that the actor, who has retired because he suffers from aphasia, had digitally reincarnated his career by selling performance rights to a company called Deepcake. The company's website had a quote from the star of Die Hard, but representatives of the actor said that he had no relationship with the company.

At a time when one's image can be so easily faked, the episode raises a lot of questions. I talked to the Deepcake's founders. Two years ago, a startup from the former Soviet state of Georgia was founded by a Ukrainian-born CEO, a marketing executive, and a PhD in artificial intelligence. The company never claimed to own the future rights, but had a previous arrangement with Deepcake where he appeared in a Megafon ad. Deepcake has a plan to serve customers who would like to clone humans. One of the first companies on the market to be successful in legal deepfakes is us. We don't agree with this word. These are kind of replicas. She named her company after a variation of the word if she wasn't fond of it.

What is that technology like? Go to the tape. In the Megafon commercial, a person who is unmistakably Willis, even if you know it's not, is among two hostages tied to a ship mast and waiting for a bomb to go off. The figure doesn't convey the trademark insouciance of the man. For some reason, this Willis has a voice that is not English. It looks like it was digitized and generated by using 34,000 images from his previous films.

The process makes economic sense because of the fact that he wasn't able to travel. She says that the lower costs of filming a cheap actor-double instead of a superstar, who requires first-class travel, a big trailer, and ridiculous demands in contract riders, are still more savings.

Deepcake isn't just faking stars. A busy person not comfortable in front of a camera was hired to make educational videos for an agricultural firm. Deepcake used the subject's permission to convert the video into a duplicate. The voice was cloned for full resemblance.