Consumers don't give a second thought to opening a marketing email We are aware of the other side of the story. It can be difficult to find new email ideas.
Your email marketer's to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, and so on. You might wonder where the fun is in this.
There are a lot of email marketing nerds out there that think it's fun. The less glamorous aspects of email marketing are important to your campaign's success.
Sometimes you want to impress your subscribers with creative, captivating, or delightfully understated email designs, even though plain text or bare-bones emails are still very effective. Some brands have figured out how to make gorgeous emails. Check out the examples below if you want to try something a little more adventurous for your next email marketing campaign.
Red and yellow are powerful colors. Yellow is often considered to be both bright and stimulating. Although many companies use a big block of color at the top of their newsletters to draw people in, the folks at Collaborative Fund took it a step further by combining red and yellow bursts of color throughout the entire email. I think it's pretty powerful.
They created a really compelling experience by using clean divides to separate the blocks and using crumpled paper as a texture.
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It is possible to make the 2D experience of viewing an email more engaging with the use of high quality graphics or photography.
A lot of information is covered in this newsletter from Domino, including design with storage restrictions, a profile piece, bathroom and bedroom design tips, and a call to action.
Domino used high-quality images to make this easier to read. They used horizontal divides to separate the topics.
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Adding contrasting colors can help draw the eye from each section with ease.
The email from InVision has a clean design and a bright color. The call-to-action is triggered by the blue background and the white box is used to command attention. Before diving into the explainer copy, the recipient needs to understand the fanned out product images.
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The experience goes beyond the email. This is a great example of seamless branding because the bright blue color is carried through to the website.
Are you ready to make your own campaign? Send your message to the world using a free email marketing software.
An example of product promotion is this email from GrubHub. "Hey, you enjoy food," would have been better. The email tells a story with the help of a quiz to see what you should serve at your party.
The saturated Gif they used to promote the piece of content commanded the recipient's attention.
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It's a pro tip to make motion catch the eye. This is seen in various forms of media. The motion factor in public-facing content makes adding this feature to your email appealing to viewers. You can learn how to make a Gif.
The email from Handy is simple and welcoming. The color scheme relies on gray for the base and bright blue for the logo and calls to action.
The tile design makes it easy to skim through the text. They use non-cheesy stock photos to represent their brand, which makes them more lovable to consumers.
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Most viewers have the ability to sense if an image is a stock photo or original content. If you must use stock photography, take your time when looking through image databases and filters for images that represent not only the tone of the email and message but the overall look and feel of your brand.
The email from the company that's announcing the email design conference is gorgeous. The email begins with a bright burst of color. There is a clean design that uses white space and includes concise copy.
At the bottom of the email, you'll see a live feed of the conference's official social media accounts. That social media factor is a really cool touch that we're willing to bet increased engagement on the part of the people at the event.
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It can be rewarding and simple to use icons and illustrations in a way that gets the message across. It's important to have a consistent look and feel. The most commonly used icons can be found at websites like FlatIcon.com.
Charts and graphs are an effective way to show information. Is it possible to incorporate graphs into emails.
Data visualization is demonstrated through the use of simple graphs in this email design. Rather than relying on words to explain their lowered rates, the company created a few comparative visuals to do the job. The bright blue color choice makes it easy to see how the rates have changed.
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Excitement isn't easy to get from audiences. An example of how historical data can be used to spark excitement for new offerings is provided in the above example. There is a correlation between what has happened and what is to come. Let consumers know what's been done before they see what's to come.
Cuyana sent the promotion email to people who signed up for the early access list. The email is all about showcasing the new product, but that's exactly what the people who chose to be on the early access list were looking for.
The design of the email is clean and sophisticated thanks to the use of negative space. It is very true to brand for a women's apparel and accessories company. They used a signature orange hue for the call-to-action button, and we love it.
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This is an example of an email that was sent. Email marketing examples can be found in our library.
Words can get in the way of reality. A picture is the best way to tell the story. That is what J. Crew did in this email. The email is promoting a sale, but you won't know it until you see the copy, "This is worth the scroll." We like the way the subtle is used. It was really good!
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If you make it to the bottom, the tip of the ice cream cone will point you in the right direction. Photography can be more than a static image and can be an interactive guide.
The holiday email from Apple has product displays and white space.
The positioning of the products is really compelling. The visual patterns that alternate throughout the email were created by Apple. It is one of the best ways to show the confidence of a brand. The products themselves can be the focus of the message as well as the means through which it is conveyed.
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Drafting or sketching out the design for an email at the start of the process can make it easy to create eye-catching messaging and save you time.
Consumers get a lot of emails from e-commerce businesses showing holiday gift ideas from their websites, and this is an example of one of these emails done well. The use of both color and white space makes the copy and images pop a little more.
The simplicity of the message allows the reader to be more focused on the message. They can imagine how the products displayed by the company could bring about a desired reaction from the mothers in their lives. One wonders what mom has, what she needs, or what she would like.
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If you offer something like a discount on a purchase, without overselling, you will encourage readers to take a look at their own time, with the knowledge that they will receive incentives for engaging further.
An overview of what joining their 1 million member community will get you is provided in this welcome email. They have put a lot of time and effort into creating a product and reputation so you can be sure. Is it possible to get it? It is a mattress company. Never mind!
They list a few of the perks you get from a membership and then immediately offer tips for sleeping. This isn't compelling enough to make someone loyal to the brand and product, but it does connect the brand and product to the consumer's experience. They use simple graphics and messaging to subtly associate themselves with the solution to sleep problems.
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Keeping it simple will allow viewers and consumers to conclude for themselves that they need what you have to give.
In the e- commerce world, the quality of visuals in your emails can have a huge impact on whether recipients stick around to read or not. A big emphasis is placed on the high-quality visuals in this email. The way in which they play with light and shadows is something we love.
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Consider what colors complement and contrast with each other when using multiple images in an email The transitions from section to seamless section can be made compelling by this consideration.
You can use color schemes that go with the season for seasonal emails. The people at Harry's decided to use traditional winter colors like green, blue, and brown in order to promote their winter gift set. They used a simple tile design to make their email easier to read.
Wouldn't you agree that the bright red calls to action look pretty clickable?
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There is no substitute for good product photos. This beginner's guide to product photography will help you get started.
What other companies are doing that? What are the things that stand out about their approach? What can you do to make something new for your brand?
The post was originally published in May 2012 and has been updated for freshness, accuracy, and comprehensiveness.
The story was originally published on Oct 7, 2022.
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