Adidas puts Kayne West Yeezy deal under review

Image source, Getty Images

After seeing a "White Lives Matter" t-shirt design at Paris Fashion Week, Adidas is rethinking its partnership with West.

Successful partnerships are based on mutual respect and shared values, according to the company.

The rapper said that the firm stole his designs.

It looks like that post has been deleted.

After "repeated efforts to privately resolve the situation," Adidas decided to put the partnership under review, according to the company.

The Adidas-Yeezy partnership is one of the most successful collaborations in our industry's history.

West used an expletive in his post.

He was criticized after he presented a collection of designs at Paris Fashion Week that included t-shirts with the slogan "White Lives Matter"

The phrase Black Lives Matter is used in opposition to racism.

Adidas and West have had a strained relationship for some time.

Their collaboration is centered on a hugely popular range of sneakers, which cost hundreds of dollars and sell out quickly.

He accused Adidas of making a shoe that was not part of their deal in June.

The partnership will continue to be managed by Adidas.

Less than a month ago, West's lawyers sent a letter to Gap saying he wouldn't be working with the company anymore.

He accused the company of failing to open stand alone stores for his brand.