Chaos for busy restaurants is one of the consequences of the proliferation of delivery services. A lot of kitchens juggle several devices at a time, one for each app. Southeast Asian food businesses can be saved from " tablet hell" if order information is aggregated into a single platform. The startup just received $2 million in pre-seed funding.
The round was co-led by Global Founders Capital and Wavemaker Partners. Executives from Gojek and YouTube are investors in strategic angel investors.
The platform has been used to service more than two million orders across 150 brands in the Philippines, Malaysia, Indonesia, Singapore, Taiwan and Australia.
The Philippine franchisee of TGI Fridays, Hard Rock Cafe and Buffalo Wild Winds are some of the current users.
Christopher Withers was previously the vice president of marketplaces at GoJek and the chief strategy officer at Pathao, both of which he launched.
While at GoJek, Withers relocated to Australia to work remotely. He was the owner and operator of a ghost kitchen.
According to Withers, he has always been interested in food delivery.
He said that he started the ghost kitchen because he wanted to experience the difficulties of running a restaurant firsthand instead of sitting behind a laptop and building apps.
Withers was overwhelmed by the amount of platforms, devices, software, ads and social media he had to juggle. He wanted to find a better way to manage them and launch new brands.
Less than 2% of merchants in Asia have integrated their delivery orders with legacy point-of-sale systems. This leaves kitchens and staff having to manage orders across different apps and devices, which results in missed orders, confusion and general chaos.
Some of our clients had as many as 20 devices, taking up an entire pantry closet's worth of real estate, for a single kitchen location. Withers made a statement.
There is a team of people.
Legacy POS systems, which were created for single- brand companies, allow restaurants and ghost kitchens to manage multiple food brands on a single device. Updating menus across delivery apps is one of the features that klikit is able to do quickly. Many F&B software systems restrict data to time- limited viewings, but it gives on-demand access to historical data analysis.
Since many restaurants in Southeast Asia process delivery orders through social media, it is possible for these orders to be added to its order dashboard so they are included in its analytic data.
If a client has spare capacity and equipment, they can sign up for access to its virtual brand partnerships. The creators who have a combined following of 38 million in the Philippines and Australia will get two drops in late 2022, according to a new partnership between the two companies. They have the clout to compete against fast food giants.
While Deliverect and NextBite are close competitors, Withers believes that a regional startup like klikit will succeed because of its ability to forge partnerships with major delivery apps.
30 people were hired by the startup during stealth mode. The capital will be used to expand regional and add more features.
In a statement, Wavemaker Partners managing partner PaulSantos said, "We see klikit solving widely unaddressed problems for restaurants, while also creating unique solutions for creators and brands to earn revenue and engage with fans in entirely new ways." Their vision is to bring together the growing trends in food delivery and the creator economy.
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