The hardware event comes at a bad time. Stadia, the company's cloud gaming service, will be shut down early in the next decade. The team that was working on thePixelbook was redistributed to other parts of the company.
With increasingly ominous messages coming from the top about cost cutting and hiring slowdowns, it seems like it's a bad time to be Made By Google.
The backdrop is where the long-teased Pixel 7 and 7 Pro and the even longer-teased Pixel watch will be unveiled. The assignment is to don't suck. For the better part of the last five years, the motto for the owners of the operating system has been "Maybe it'll get better next year" Things have been looking up as Google slowly made moves to improve its smartwatch offerings and unify its own platform with Wear OS 3. While progress has been slow, Apple has been running around with the options on the wrist. The bar is low, but the wait has been long and there is no time left for false starts.
The Pixel 7 and 7 Pro don't need to be looked at in the same way as last year. The Pixel 6 and 6 Pro marked a shift for the entire brand, as it was the first time that the devices were seen as true flagships by the first time. The marketing effort behind the 6 and 6 Pro was something it hadn't done before.
It did all it could to set the stage for the event. Many bugs were encountered by the early owners of the Pixel 6 and 6 Pro. The launch didn't feel like a flagship. The USAndroid phone market only got stronger as the time went on.
If there is to be a chance of making a difference in the market, there needs to be a flagship device, a high-end watch, and the whole shebang. Apple and SAMSUNG have been offering mature ecosystems for a long time. There is no more time left for the company.
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