The UK-based sales team has been restructured to bolster market growth.
David Duff was promoted to UK managing director.
Duff will be focused on developing the UK market, driving growth, and providing visible market leadership in this new position.
The European programme was released by Azamara.
The global teams based in Miami provide operational, day-to-day support to all international markets and will be managed by him.
Duff will be supported by Lee Surman, who will step into a new role as head of partnerships and trading, taking over the commercial support to all markets, building new strategic partnerships and handling the day-to- day commercial needs of the international team.
StuartPearce takes over the position of head of trade sales UK and will be in charge of the UK sales strategy.
Stuart will be responsible for driving sales and responding to the challenging needs of the market.
Pearce will be hiring two new business development managers to bolster his team, whileNikki Singleton will take on a greater focus on the top strategic accounts nationally, andLori Scannella will deliver UK andEMEA support in her role as sales support manager.
Carol Cabezas, president of Azamara, said: "We recognize the important role that sales teams have on market performance and the value of their relationships with local trade partners."
With a surge of new hires around the world, we are able to offer more support to trade partners globally and drive forward our international growth.
Duff said that it was an exciting time for Azamara in the UK. The UK is a leading market for us year-on-year, and now with a reinforced sales team, we can expand our reach even further.
We just had our best year on record in the UK, and with demand for cruising still strong, we are confident that these changes will set the foundation for further success in the future.
The trade and guests services manager will be based in London and be headed by Richard Stanbridge.
The European programme was released by Azamara.
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