"They're going" is a pretty nice thing to say about how things are going in the Metaverse.

The Meta CEO has been hellbent on pushing his ersatz world so far to little avail and a lot of ridicule.

The project has been taking hits on the internet, getting roasted and memed, while failing to produce a convincing product. The metaverse caught a stray from Apple CEO Tim Cook.

Cook told the Dutch publication Bright that it's important that people understand what they're talking about. The average person can't tell you what the metaverse is.

Twisting the Knife

Cook doesn't say who the product is about, but it's obvious who it's about. Meta is now an inseparable part of our current virtual reality hellscape.

You can really immerse yourself in it. That can be used well. I don't believe you want to live that life. It is not a way to communicate well. I'm not against it, but I think it's a bad idea.

It's possible that the CEO painted the target on his own back when he told his employees that they were competing with Apple to build the metaverse.

Since the Metaverse push began, Zuck's net worth has plummeted by over $65 billion.

It makes you wonder if Mark has ever played a video game in the last 15 years. It would be the only explanation as to why he would spend ten billion dollars on something that looks like a virtual reality game.

There is more on the metaverse.