Watch a Model Get a Dress "Sprayed" Onto Her in the Middle of a Fashion Show

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The spectacle was called a moment where fashion meets technology by the label. It is possible to rebottle and reuse fabrican after a clothing item is made.

While this was celebrated as a feat of innovation, it was actually created almost 20 years ago. There is a line between innovation and spectacle.

Fabrican

According to Vogue Business, the liquid inside of a Fabrican bottle is made from cotton or synthetic fibers. The materials are suspended in a solution that can evaporate.

The technology allows individual touches to be added to manufactured garments.

Fabrican's creators envision a world where their solution can become a sprayable clothing cocktail, with mix in your favorite perfume or tech-facing conductor, and you have what may one day be the bespoke fit of the future.

This futuristic vision is taking shape after a decade of research.

SEO City

The dress won't actually be sold, as they admit themselves, but it is Fabrican's vision, not the other way around.

Sébastien Meyer told Vogue Business that it's their duty as designers to try new things. We are not going to make money on this.

Even though the brand won't be selling the Fabrican dress, it has dominated the post-PFW search engine circuit, which will likely generate more sales than any other dress. Should they ever make it to market in a meaningful way, that would be great for Fabrican.

Most of the innovation that is Fabrican is in a video.

There's a spray-on dress and a gold bag.