Fire TV users in the U.S. now have access to thousands of hours of free, ad-supported content. Fees or subscriptions are not required to watch the videos.
The new free content can be found in three rows on the "Home" tabs. The rows are called sports news and highlights, trending trailers and food and cooking The free tile has access to the rows and the sports tile has the news and highlights row.
Free sports coverage can be found in the Sports News & Highlights row. Users of Prime Video can watch short clips, news and highlights of their favorite teams if they subscribe to the service.
Major League Baseball fans will be able to get World Series highlights on Fire TV from October 7.
The most popular TV series and films are included in the newTrending Trailers row. IMDb is an entertainment source owned by Amazon.
Free cooking shows and food travel series can be found on channels like America's Test Kitchen and GoTraveler.
Charlotte Maines, Director of Fire TV Advertising, Monetization and Engagement said in a statement, "We have heard from our customers how important free, easily accessible content is to them." Engagement with free ad-supported streaming TV content on Fire TV is up over 50% this year compared to last, thanks in part to content like this.
More viewers are opting for free and ad-supported content as streaming subscription prices increase. The new update will be a hit with consumers.
The Free tab made it easy for users to discover 20,000 free movies and TV shows.
Amazon Fire TV adds a Free tab featuring apps, movies, TV and news