The tool was seen as a long-term bet for the company and a platform for lots of use cases. Senior writer Lauren Goode wrote about the journey to perfect visual search queries in the following years.
Five years later, it's still helpful to identify weird plants and help students with their homework. It seems to encompass more the longer it stays. Have you ever used reverse image searches? That is powered by the internet search engine. There was a prototype of the augmented-reality glasses. It's possible but not confirmed.
At the company's May presentation, Pichai advocated for a world filled with augmented reality. The magic will come alive when you can use them in the real world without the technology getting in the way.
I went to the company's San Francisco office and met with Lou Wang to better understand what's in store. He is a director of product management at the search engine company.
Wang believes that phones and desktop computers will continue to dominate the present as he balances creating quality features for right now and building towards the future. He says that it will take a while for glasses to scale up. When you don't have to pull out your phone, scene exploration becomes more powerful.
I took a vacation to Yosemite and contemplated what is in store as augmented reality applications are layers over real world spaces, even locations we visit to disengage and experience the natural world. There are five future situations with the internet search engine. The predictions aren't all-inclusive.
The hiking trails are guided by an astronomer.
You're surprised by how well the electric car navigates the twisting mountain roads as you arrive at what's left of the park. A motor from the car's air purification system is making noise. As you look out the window, you can see the outlines of cliff faces in the sky.
You travel to the south after setting up a tent. At the halfway point of the hike, you can see a trail placard that says, "Activate AR for Accurate Historical Recreations." It's alright. You can see the fallen Wawona Tunnel tree thanks to the arrow floating in the air. The only thing left is a charred log as you turn the corner. There is a model of the mammoth plant that is not transparent. There are horses in the tunnel and you are standing in the distance. You wonder why the men used to dress that way.
There are strategies focused on unique images.
You are in the park for a night of relaxation. You are here to take product photos for a shop that sells climbing gear. As more people use product photos and short videos to shop with store search tools, this is one of your favorite ways to increase search engine visibility. As the sun begins to set, you unpack lighting gear. Rival businesses use programs with artificial intelligence to try and get the top shopping result for items like carabiners.
As a human, you think about your photographic touch. You wonder if you're smart.
The late-night snacks were chosen.
As you finish the photo shoot, it's well into the night. The snacks in the bear box don't look good. You want to pick up some snacks at the gas station that is open all night. A 45 minute drive is all it takes. You fall asleep under the stars by the campfire pit.
You can hear a soft ringing noise from your glasses. A video feed from the car flashes in front of you. As you home in on the different ice cream flavors, the software looks at your gaze and circles the top three flavors. At the campsite tonight, you want to say, "most popular flavor near me." A blue jay descends from the top of your plane of view and perches on an ice cream with animal crackers. You whisper that you want to purchase. It's confirmed. A small arm extends from the car and puts a treat into a freezer.
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