The Match.com advert was banned by TikTok because of negative gender stereotypes.
The video was titled "things that make him realise I'm a keeper". It showed the woman doing all sorts of things for the man with audio explaining her intentions.
I will make him a drink after he works out. He needs a fresh towel and socks after his shower. I put the football on for him at night. You can find your keeper via match. The match app is available for download.
A viewer complained about the way it was portrayed.
Match.com said that the video was one of three that depicted thoughtful things people do for their partners. A man doing things for his partner while another man does the same for his partner.
The domestic nature of the chores the woman was doing in order to please her male partner was one of the reasons why theASA stood by their decision.
The ad perpetuated negative gender stereotypes and was likely to cause harm. The advert reinforced the idea that women should be submissive to men in order to maintain a successful relationship.
The man in the video did no work that was reciprocated. The title and overt messaging made it a damaging depiction of gender roles.
After reaching out to Match, they did not hear back.
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