It is not a good thing when a big product announcement is met with a resounding, "Why?"

At least some of us did that when the search giant showed off the new watch at its annual developer conference. Eight years after the debut of the WearOS platform, which was originally created with in-house hardware, Google is marrying the software it originally created with in-house hardware.

It makes sense on the business end, since it is the same model that was followed by the company when it started producing in-housePixel phones. The Nexus line is not counted. All we can think about is why we shouldn't care about this thing at all, especially when there are so many other watches on the market.

Why do you want to make a watch now?

Looks like a fancy watch and is just as expensive

The most notable thing about the watch is how unremarkable it is. The design of the watch is normal. There is a button on the right side and a circular watch face on the left side. It's like a not- very-smart watch.

According to a recent retail leak, the Pixel Watch will come in black, silver, and gold cases, which are standard watch colors. The thing looks like a dumb watch more than the Apple watch. There are some unique things that have been done with hardware design before, but that isn't the case here.

That is absolutely fine. The price in that leak is less than fine. An extra $50 will be added to the price for anLTE-enabled version of the device. That doesn't seem like much from a WearOS perspective. The reported price of the Pixel Watch is $770 less than the price of the newest iteration of theGalaxy Watch.

If you want to bring Apple Watches into the picture, the lowest-end model is $300. If you want an Apple Watch Series 8 with the latest features, you would have to pay $400. The Apple Watch Series 8 and the Apple Watch 5 Pro are more feature-rich than the entry-level Apple Watch SE. The $350 price is a bad look if it is the latter.

It's fair to say that a quick look at the market for watches does justify the decision by the company to make a watch. Canalys, a market research firm, said that in the second quarter of the 21st century, there was a 58 percent increase in the number of watches shipped by the Korean company. It's clear that it's a growing market.

If the software that powers the experience is used to justify the cost of the device, then it's a bad idea for the company to sell its own device.

For true Nest-heads only

Even though there is some uncertainty around the device, trying to judge it before the official reveal is difficult. What does it do?

There have been leaks about its features.

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Tech leaker Evan Blass recently got a hold of some photos that show the physical features of the watch, one of which shows it has a heartbeat sensor. This is a must-have for any modern smartwatch as they have become a de-facto health device. The Apple Watch is advertised as a life-saving device between its heart rate tracking, fertility monitoring, and crash detection.

Slashleaks has a new leak that says the Pixel Watch might have sleep monitoring and ECG tracking, which are standard features on the other two watches.

We don't know if the watch has a skin temperature sensor. The Apple Watch Series 8 and theGalaxy Watch 5 both have one. It is only used for enhanced sleep monitoring on the watch. It's cool that Apple uses it for fertility tracking.

There is a chance that the Pixel Watch has one of these sensors built-in and that it could be an opportunity to set itself apart from the pack. It would be a big disappointment if the watch doesn't have a skin temperature sensor.

The Pixel Watch is shaping up to be a mostly normal looking and normal functioning wristwatch that doesn't break any new ground. It's not setting out to fix the market because it might not see it as broken. There is a potential area for distinction and that is in the umbrella app for controlling smart devices called Google Home.

A senior technical editor for a cloud platform for Android infrastructure management got a hold of some purported Home Wear OS app screenshots that show the ability to control bedroom lights and the thermostat from your wrist

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This sci-fi, wrist-worn remote control feature is the most important factor that could make a Pixel watch worth the price of admission. You would need to be very invested in the products of the company for this to matter. Even the most unique thing we know about the Pixel Watch isn't useful unless you've already spent a lot of money on other devices You can already control smart devices like an Apple TV with an Apple Watch around the home, so this could be a unique feature.

Gmail my heart... err, wrist

The integration of Gmail into the Pixel watch could be a way for the company to win over some customers. You can't just use the app on the watch. You need to use Outlook. Wouldn't it be great to use the email app of everyone on Earth, too?

The Apple Watch doesn't have a native Gmail app, but you can get notifications if you have the Gmail app on your phone.

It's safe to assume that the popular email service will work better with a device made by the company. That could be enough of a perk to justify the price hike from a watch to a watch. It would still be a nice bonus.

Between its $350 price and lack of killer health features that you can't already get elsewhere, it's hard to know who will buy the Pixel Watch. It's not just the big-time heads of the company who already take everything they make.

Maybe I am wrong about all of this and the Pixel Watch is the best watch on the market. It wouldn't be a huge surprise that the phones are so good. All I can think about is a yawn.