China officially bans fruit flavorings in e-cigarettes

China has joined a number of other countries in banning the sale of flavoured e-liquids. The government wants to standardize the production, sales and consumption of novel tobacco products, which is why tobacco-flavored e-cigs are only allowed to be sold in the country.

Regulators began reining in the industry around three years ago. The online sales of e-liquids were banned first. In May of this year, a set of comprehensive regulations went into force that made e-cigarettes subject to China's tobacco authority.

The investors expected the ban to come soon. Since its debut on the New York Stock Exchange, Relx has lost 98% of its stock value. Since hitting an all-time high in January of 2021, the shares of Smoore have plummeted.

It's like a death knell to the industry when a ban on flavors is put in place. According to a survey conducted by Landong, a Chinese media publication focused on the vaping industry, tobacco-flavored products accounted for only an insignificant amount of e-cig sales.

A tobacco tax is one of the major measures from the regulations. The shoddy, scruffy type of sellers that were crowding the market before will struggle to survive if they don't meet all these criteria.

Chinese companies such as Myst and Relx have begun international expansion in order to increase their revenue. As of May last year, Myst had entered Malaysia, Russia, Canada and the United Kingdom, as well as the U.S.

There are health risks for young people that stem from the same concern shared by other countries. This was said in a notice from the tobacco authority.

In China, the electronic cigarette market is chaotic. Many of the products have safety issues around unsafe ingredients and shoddy batteries. In particular, some companies are casually adding addictives to change the flavor and color of e-cigarettes to make them more appealing, but this is causing serious damage to the mental and physical health of young people.

The U.S. government was preparing for a ban on flavoured e-cigarettes. The European Union is considering banning flavoured tobacco products. As the world's largest producer of vaping devices, China's e-cigarette factories will probably see their demand shrink as regulators around the world continue their battle with the vaping industry.

China plans e-cigarette regulation as industry booms