It is common for consumers to purchase more food than they need and then throw it away because they forgot about it or the food expired. It is thought that 1.3 billion tons of food is wasted each year.
An online marketplace and a pantry tracker aim to reduce food waste. Users can log their food purchases, manage grocery lists, see other users in their area and sell unused groceries to their neighbors. Friends and family can be invited to share what is in the virtual pantry.
The startup wants to help consumers keep track of when food in their kitchen expires and discover what food they can buy from neighbors in between grocery trips. During high inflation, the marketplace tool will allow everyday consumers to earn money on food that would otherwise be thrown away.
Anyone within one mile of your location can sell and buy groceries. When uploading an item on the app, sellers can note when the food item expires, where it was originally purchased from, and how much they're selling it for.
It wasn't clear to buyers when a food item was first uploaded for sale before the relaunch. Buyers can see how long the food item has been on the market, and sellers can add as many images as they please. The completed sales are no longer included in the marketplace.
The seller will get 100% of the sale if Recelery doesn't take a fee.
It's obvious to some, but Recelery users are not allowed to sell homemade food products, already opened items, rotten food, or food items past their expiration date. Perishable food, baby food and baby formula can't be sold by users.
Users should use reasonable judgement when buying from people they met online, according to the founder. Before you complete the transaction, you have the right to request pictures and text the seller.
The app is free to use and can be downloaded internationally on the app store and the play store.
There is a subscription option where users can pay a monthly fee. Users can add more than 60 items to their pantry, more than 50 items to their grocery list, and more than 25 items to the marketplace with the subscription.
Five years ago, when he was a law student, he came up with the idea for Recelery, which was self-funded.
I realized I was throwing away a lot of produce and went to see if I could find a new home for it. He couldn't find an app that met his specific needs. He came up with the idea of creating one.
Recelery is the first app of its kind, according to the company. The app has over a thousand users a month.