According to The Telegraph, Bruce Willis' likeness was sold for use in deep fakes. The Telegraph's claim was repeated dozens of times. The firm Deepcake, which is based in Georgia, was discovered to have no partnership or agreement with the actor.
It is not clear how the claim came from The Telegraph. We tried to verify some of the claims in the original Telegraph article, but we couldn't because we noted that in the report. Deepcake is doing business in the United States under a Delaware corporation. We apologized for repeating the incorrect information and for failing to verify the entire claim.
It's not clear if Deepcake ever had the rights to use Bruce Willis' likeness. Deepcake said that he gave them his consent to make his Digital Twin. The company's involvement with the Creative Artists Agency was used in a Russian cell phone commercial. The company's representatives denied having any involvement with it.
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