They are coming to a hotel near you. It's kind of.
By the end of the year, most of the installations will be done, according to the company. Live and on-demand fitness classes can be found at Peloton. A rowing machine is in the works at the company.
If a guest wants to bring their own cleats or athletic shoes, the dual-sided pedals on the bikes at the hotels will be able to do that.
"We understand the importance of a reliable and friendly stay that infuses wellness through all aspects of the guest experience, including spa programs, hotel design, guest room amenities, and food and beverage."
A survey of U.S. travelers shows that 98% of them prioritize health and well-being when traveling, and many of them will stay at a hotel with a bike available to use.
According to data, over 1.6 million Peloton rides have been completed in hotels around the world in the past year. We are excited to be working with a company that will allow us to meet the needs of our current Members while also giving potential new Members the chance to experience Peloton for the first time.
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There have been other fitness events in the hotel space. Westin, which bills itself as a hotel brand with a focus on health and well-being, is partnering with New Balance to bring gym clothes to guests who may have left theirs at home. At some hotels, a mix of gym equipment is installed in a guest room.
While the deal is a major upgrade for the Hilton hotel gym across all of its brands, it's also a major boost to Peloton, which has had a rocky financial ride amid the reopening of gyms and more treatment options.
A holiday ad showing a husband buying his wife one of the bikes was a rough patch in the marketing of the fitness company, but it was not the end of the world. Life went back to normal after the company hit an impasse.
The news of the deal shot the fitness company's share price up seven percent as of Monday afternoon. Barry McCarthy took over the top job at the company in February. McCarthy has shown a push to expand the customer base by selling equipment on Amazon.
A free 90-day trial subscription to the Peloton app will be given to new members of theHiltonHonors who are not already a member.
Expanding the user base of the app is a key part of McCarthy's growth plan.
He said on an earnings call that they needed to fix the app. One of the priorities is to expand the business internationally because it has the potential to grow rapidly.
Even though the deal is only domestic, it can help build up a new base of customers for a company that desperately needs it.