I traded in my gym membership for a bike during the H1N1 epidemic. When I travel, I like to stay at hotels that have Peloton.
I look to see what the hotel has to offer in terms of fitness when I travel. I want to know if the gym is wellequipped. There is a jogging course nearby. The hotel might have a pool. The hotel has bikes. It is a plus if the hotel has bikes. Today's announcement of a new collaboration between the two hotels really excited me.
Today, Hilton (NYSE: HLT) and Peloton Interactive, Inc. (Nasdaq: PTON) announced an industry-first partnership, making Hilton the first hospitality brand to feature Peloton Bikes across its entire U.S. hotel portfolio of 18 award-winning brands. By the end of the year, nearly all 5,400 U.S. Hilton-branded hotels – from Hampton by Hilton to Waldorf Astoria – will feature at least one Peloton Bike in every fitness center, providing guests with a more holistic wellness experience, including access to Peloton’s world-class instructors and expansive connected fitness content.
This is great news and shows the commitment to health of the person. If I have to choose between two hotels, I will choose the one with the Peloton, and I am pretty sure that is what Hilton is hoping for.
There is more to come.
The 90-day trial subscription to the Peloton App will be offered to members of theHiltonHonors program. If you sign up as a new user with a different email address, the trial subscription is a bit less restrictive.
There is more to come.
The preferred pricing on Peloton fitness products will be given to members of theHiltonHonors program, and they will be able to use their points on purchases on Amazon. I don't know if this is a real value or not because I don't know the details of the discounts or the use of the points.
You can find more information on the website.
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