Your holdings would have lost most of their value by now if you'd been swayed by Kim.

The Securities and Exchange Commission is looking into a post that she made about the token on her social media accounts. According to the SEC, she will face a $1.26 million penalty and won't promote any securities for three years in order to settle charges that she failed to disclose how much she'd been paid to promote.

EMAX has dropped 95.3% since she took over. If you invested $100, you would only get $5 today.

kim kardashian crypto ad
A screenshot of the ad that Kim Kardashian posted on her Instagram story promoting Ethereum Max.
Instagram

EMAX's value relies on hype from promoters like Kardashian

EMAX has been mired in controversy since it was launched. The EMAX token isn't affiliated with the more well-knownEthereum.

As people invest, the price goes up, because of the hype surrounding the company. The SEC saidKardashian was paid $250,000 in US dollars. As part of the settlement, he didn't admit or deny the allegations.

EMAX doesn't have the same stability of older types of cryptocurrencies like ether and bitcoin, and at its peak in November of 2021, it was worth about $69,000 per coin, which is1-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-65561-6556

Emax makes for riskier investments because once investors stop buying or selling, the token's value can plummet.

Emax did that. By January, the token's value had fallen 98%, leading investors to file lawsuits against celebrities who had promoted the token. Lawyers for the two athletes argue that there's not enough evidence that their endorsements led to the purchase of Emax.

Morning Consult data shows that about 1 in 5 adults in the US and 30% of people in the world have heard of KimKardashian.